Vodafone keeps bringing new architecture concepts following the brand's core values which makes me like them. After Portugal's 'life in motion' another short and smart concept was developed, called 'ignition point' or a 'spark' of the new, exciting world.
This is how Fitch, the office behind the concept, explain it:
The stores bring the exciting, rich and colourful world of Vodafone Qatar to the varied and international population of the country, using interactive digital media to communicate changing features on F1, music, sport and exclusive merchandise. Unlike creating a retail space for an existing brand, the focus of this environment, given that it’s a new challenger entering the market, was all about customer acquisition.
To facilitate this, the retail design concept is centred around a focal "ignition point" in the centre of each store which is brought to life with an electric and bold design language that becomes a metaphor for the start of an exciting new world that the customer is joining. Customers entering the store are channelled into the centre of this spark, where they can either be attended to by Vodafone staff or browse the offer, unaided, via a series of touchscreen self-service units providing digital and printed product information.
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